Postgraduate Certificate in International Hotel Chains
-- ViewingNowThe Postgraduate Certificate in International Hotel Chains is a comprehensive course designed to prepare learners for successful careers in the global hospitality industry. This course emphasizes the importance of understanding international hotel chains and their operations, a highly sought-after skill in today's hospitality market.
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Strategic Management in International Hotel Chains: This unit covers the development and implementation of strategic plans in international hotel chains. It includes topics such as competitive analysis, market segmentation, and growth strategies.
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International Hospitality Operations Management: This unit focuses on the operational management of hotels in an international context. It covers topics such as front office management, housekeeping, food and beverage operations, and maintenance management.
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Financial and Revenue Management in International Hotel Chains: This unit covers the financial and revenue management aspects of international hotel chains. Topics include financial planning, budgeting, cost control, revenue management, and financial analysis.
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Marketing and Sales Management in International Hotel Chains: This unit focuses on marketing and sales management in international hotel chains. It covers topics such as brand management, marketing communications, sales strategies, e-marketing, and customer relationship management.&br>
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Human Resource Management in International Hotel Chains: This unit covers the human resource management aspects of international hotel chains. It includes topics such as recruitment and selection, training and development, performance management, compensation and benefits, and labor relations.
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Information Systems and Technology in International Hotel Chains: This unit focuses on the role of information systems and technology in international hotel chains. It covers topics such as property management systems, central reservation systems, revenue management systems, and e-commerce systems.
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Legal and Ethical Issues in International Hotel Chains: This unit covers the legal and ethical issues that arise in international hotel chains. It includes topics such as contract law, employment law, intellectual property law, and business ethics.
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Sustainability and Corporate Social Responsibility in International Hotel Chains: This unit focuses on the role of sustainability and corporate social responsibility in international hotel chains. It covers topics such as environmental management, social responsibility, and ethical sourcing.
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Global Tourism Trends and Development: This unit covers the global trends and development in the tourism industry. It includes
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