Undergraduate Certificate in Word of Mouth Marketing

•  Introduction to Word of Mouth Marketing: Understanding the basics, benefits, and importance of word of mouth marketing in today's digital world.
•  Consumer Behavior and Psychology: Analyzing the factors influencing customer decision-making and how to create impactful word-of-mouth strategies.
•  Social Media and Influencer Marketing: Leveraging social media platforms and influencers to amplify word-of-mouth campaigns.
•  Customer Experience and Relationship Management: Creating positive customer experiences and managing relationships to encourage organic brand advocacy.
•  Word-of-Mouth Metrics and Analytics: Measuring the effectiveness of word-of-mouth marketing campaigns and understanding key performance indicators.
•  Content Marketing and Storytelling: Developing compelling brand stories to engage customers and encourage word-of-mouth sharing.
•  Ethics and Legal Considerations in Word of Mouth Marketing: Ensuring compliance with regulations and ethical guidelines in word-of-mouth marketing practices.
•  Brand Advocacy Programs and Strategies: Designing and implementing successful brand advocacy programs to foster customer loyalty and engagement.
•  Crisis Management and Reputation Restoration: Handling word-of-mouth-related crises and restoring brand reputation through effective communication strategies.