Undergraduate Certificate in Cognitive Psychology for Film Production Companies

• Introduction to Cognitive Psychology: Understanding the basics of cognitive psychology and its relevance to film production. • Perception and Attention: Examining the role of perception and attention in film viewing and how they can be manipulated for storytelling. • Memory and Learning: Investigating the different types of memory and how they can be used to enhance viewer recall and engagement. • Emotion and Affect: Exploring the relationship between emotion and cognition, and how to elicit specific emotional responses in film. • Decision Making and Cognitive Biases: Understanding how decision making and cognitive biases can influence viewer interpretation and engagement with a film. • Cognitive Load and Multimedia Learning: Learning how to manage cognitive load to optimize learning and engagement with educational films. • Designing for Accessibility: Examining the cognitive and perceptual challenges faced by viewers with disabilities, and how to design films that are accessible to all. • Neuromarketing and Persuasive Communication: Applying cognitive psychology principles to marketing and persuasive communication in film.