Undergraduate Certificate in Optimizing E-commerce Checkout Experience

• User Experience (UX) Design Fundamentals: Understanding the basics of user experience design, including user research, personas, and user journey mapping.
• Conversion Rate Optimization (CRO): Learning the principles of CRO, such as A/B testing, multivariate testing, and funnel optimization.
• Mobile Optimization: Exploring mobile optimization strategies, including responsive design, mobile-first indexing, and page speed optimization.
• Payment Gateways and Security: Examining various payment gateways, their fees, and security measures to ensure safe and seamless transactions.
• Checkout Page Best Practices: Delving into best practices for checkout page design, such as minimizing form fields, offering guest checkout, and providing clear shipping and tax estimates.
• Customer Psychology for E-commerce: Understanding customer psychology, including cognitive biases, to optimize the checkout experience and increase conversions.
• Analytics and Data-Driven Decision Making: Learning how to use analytics tools, such as Google Analytics, to track user behavior and make data-driven decisions.
• Customer Support and Retention: Examining the role of customer support in the checkout experience and how it can impact customer retention and loyalty.