Postgraduate Certificate in Performance Marketing Brand Building

• Performance Marketing Fundamentals: Understanding the basics of performance marketing, including its definition, benefits, and key metrics.
• Brand Building Strategies: Exploring various brand building techniques, such as storytelling, positioning, and differentiation.
• Data-Driven Marketing: Leveraging data analytics and insights to inform marketing decisions and optimize campaigns.
• Multi-Channel Marketing: Developing and executing cross-channel marketing strategies, including email, social media, and display advertising.
• Customer Acquisition and Retention: Learning how to attract and retain customers through targeted marketing efforts.
• Search Engine Marketing (SEM): Understanding the principles of SEM and how to optimize campaigns for maximum visibility and ROI.
• Social Media Marketing: Exploring social media platforms, their unique features, and how to create effective marketing campaigns on each.
• Content Marketing and Storytelling: Developing engaging content that resonates with target audiences and supports brand building efforts.
• Marketing Automation and Personalization: Leveraging technology to automate marketing tasks and deliver personalized experiences to customers.
• Measurement and Optimization: Monitoring and analyzing marketing performance, identifying areas for improvement, and adjusting strategies accordingly.