Graduate Certificate in Retail Category Competitive Analysis
-- ViewingNowThe Graduate Certificate in Retail Category Competitive Analysis is a vital course designed to equip learners with the essential skills needed to excel in the retail industry. This program focuses on the analysis of retail categories, enabling learners to understand the competitive landscape and make informed decisions that drive business growth.
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• Competitive Analysis in Retail: An overview of the concept, importance, and methods used in conducting retail category competitive analysis. This unit will cover primary and secondary research techniques, as well as the use of tools and software to gather and analyze data.
• Market Research and Data Analysis: This unit will focus on the role of market research in competitive analysis. Students will learn how to collect, interpret, and analyze data to identify trends, opportunities, and threats in the retail landscape. Topics covered will include survey design, focus groups, and statistical analysis.
• Retail Category Management: An in-depth look at the principles and practices of retail category management. Students will learn how to segment and analyze retail categories, as well as how to optimize product assortments, pricing, and promotions to gain a competitive advantage.
• Porter's Five Forces Analysis: This unit will cover Michael Porter's Five Forces model, which is a framework for analyzing the competitiveness of an industry. Students will learn how to use this model to assess the threats and opportunities presented by suppliers, buyers, substitutes, new entrants, and existing competitors in the retail landscape.
• Competitor Profiling and Benchmarking: In this unit, students will learn how to create detailed profiles of competitors, including their strengths, weaknesses, strategies, and performance metrics. They will also learn how to use benchmarking to compare their own performance with that of their competitors and identify areas for improvement.
• Product Life Cycle Management: This unit will cover the concept of the product life cycle and its relevance to retail category competitive analysis. Students will learn how to identify the stage of the life cycle for different products and categories, and how to adjust their strategies accordingly to maintain a competitive edge.
• Marketing and Brand Strategy: This unit will focus on the role of marketing and brand strategy in retail category competitive analysis. Students will learn how to develop and implement effective marketing and branding strategies that differentiate their products and categories from those of their competitors, and that resonate with their
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