Professional Certificate in MSc Marketing Strategy
-- viewing nowThe Professional Certificate in MSc Marketing Strategy is a comprehensive course designed to empower learners with advanced marketing skills and strategies. This certificate program emphasizes the importance of data-driven decision-making, market research, and customer experience management, making it highly relevant for today's dynamic business landscape.
7,724+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Marketing Fundamentals: Understanding the core principles of marketing, including market research, targeting, positioning, and the marketing mix.
• Consumer Behavior: Examining the psychological and sociological factors that influence consumer decision-making, as well as the latest trends and research in this area.
• Digital Marketing Strategy: Exploring the opportunities and challenges presented by digital channels and platforms, including search engine optimization (SEO), social media, email marketing, and content marketing.
• Brand Management: Developing and implementing effective branding strategies that differentiate products and services, build customer loyalty, and create a positive brand image.
• Marketing Analytics: Using data and analytics to measure the impact of marketing campaigns, track customer behavior, and inform strategic decisions.
• Marketing Ethics: Examining the ethical considerations involved in marketing, including privacy, transparency, and social responsibility.
• Product Management: Understanding the product development process, from ideation and prototyping to launch and post-launch evaluation.
• Pricing Strategy: Exploring the various pricing strategies available to marketers, including cost-plus pricing, competitive pricing, value-based pricing, and dynamic pricing.
• Integrated Marketing Communications (IMC): Developing integrated marketing communication plans that align with business objectives and engage customers across multiple channels and touchpoints.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate