Professional Certificate in Business Integrated Marketing Communication
-- viewing nowThe Professional Certificate in Business Integrated Marketing Communication is a comprehensive course that emphasizes the importance of a unified approach to marketing, advertising, and public relations. This program addresses the growing industry demand for professionals who can develop and execute integrated marketing communication strategies, which align with business goals and engage customers across various channels.
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Course Details
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• Business Integrated Marketing Communication Fundamentals
• Marketing Strategy and Planning
• Advertising and Promotion Management
• Public Relations and Media Planning
• Digital Marketing and Social Media Strategies
• Content Marketing and Brand Storytelling
• Marketing Analytics and Data-Driven Decision Making
• Cross-Cultural Communication and Global Marketing
• Ethics and Corporate Social Responsibility in Marketing Communication
• Capstone Project: Integrated Marketing Communication Campaign
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