Postgraduate Certificate in Email Conversion Metrics
-- viewing nowThe Postgraduate Certificate in Email Conversion Metrics is a comprehensive course designed to equip learners with the essential skills needed to thrive in the digital marketing industry. This course focuses on the importance of email marketing metrics, providing a deep understanding of how to measure, analyze, and optimize email campaigns for maximum conversions.
3,019+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Email Metrics Fundamentals: Understanding key email marketing metrics such as open rate, click-through rate, conversion rate, bounce rate, and list growth rate.
• Email Design for Conversion: Design principles to maximize email conversion, including layout, color, typography, and mobile optimization.
• Data-Driven Email Personalization: Using data to personalize email content, subject lines, and calls-to-action for higher conversion rates.
• A/B Testing for Email Optimization: Methods for conducting A/B tests on email campaigns to optimize conversion rates and inform future strategies.
• Behavioral Triggers for Email Conversion: Utilizing behavioral triggers to automate and optimize email campaigns for higher conversion rates.
• Email Analytics & Reporting: Analyzing and reporting on email conversion metrics to inform future email marketing strategies.
• Email List Segmentation for Conversion: Segmenting email lists based on user behavior, demographics, and engagement to improve conversion rates.
• Customer Journey Mapping for Email Conversion: Mapping the customer journey to identify opportunities for email conversion and optimization.
Note: The above content is delivered in plain HTML code format, as requested. The primary keyword for this course is "Email Conversion Metrics", and secondary keywords include "email marketing metrics", "email design", "personalization", "A/B testing", "behavioral triggers", "email analytics", and "list segmentation".
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate