Professional Certificate in App Store Game Marketing
-- viewing nowThe Professional Certificate in App Store Game Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. This course is vital in a time when mobile gaming generates billions in revenue annually, and the demand for skilled marketers is at an all-time high.
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Course Details
• Game Analytics Fundamentals: Understanding game data, metrics, and KPIs
• User Acquisition Strategies: Paid advertising, influencer marketing, and app store optimization
• App Store Optimization (ASO): Keyword research, title, and description optimization
• Monetization Models: In-app purchases, advertising, subscriptions, and hybrid models
• Retention Techniques: Push notifications, in-game events, and community building
• User Engagement Best Practices: Onboarding, user feedback, and in-game messaging
• Game Localization: Cultural adaptation, language translations, and regional marketing
• Legal and Compliance Considerations: Privacy policies, terms of service, and app store guidelines
• Performance Marketing: Tracking, attribution, and ROI analysis
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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