Postgraduate Certificate in SPSS for B2B Marketing
-- viewing nowThe Postgraduate Certificate in SPSS for B2B Marketing is a specialized course that provides learners with essential skills in data analysis for B2B marketing. This course emphasizes the importance of data-driven decision making in modern marketing and equips learners with the ability to analyze and interpret complex data sets using SPSS, a leading statistical software.
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Course Details
• Unit 1: Introduction to SPSS for B2B Marketing
• Unit 2: Setting Up and Customizing SPSS
• Unit 3: Data Entry and Cleaning for B2B Marketing Research
• Unit 4: Data Transformation and Manipulation
• Unit 5: Descriptive Statistics and Data Visualization
• Unit 6: Inferential Statistics: T-tests and ANOVA for B2B Marketing
• Unit 7: Correlation and Regression Analysis
• Unit 8: Factor Analysis and Segmentation in B2B Marketing
• Unit 9: Predictive Modeling and Data Mining for B2B Marketing
• Unit 10: Interpreting Results and Reporting in SPSS for B2B Marketing
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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