Professional Certificate in Strategic Analysis for International Business
-- viewing nowThe Professional Certificate in Strategic Analysis for International Business is a comprehensive course designed to empower learners with the essential skills needed to excel in today's globalized business landscape. This course highlights the importance of strategic analysis in making informed business decisions and adapting to dynamic market conditions.
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Course Details
• Introduction to Strategic Analysis: Understanding the concept and importance of strategic analysis in international business.
• Political, Economic, Social, Technological, Legal, and Environmental (PESTLE) Analysis: Examining the external macro-environmental factors affecting international business operations.
• Competitor Analysis: Identifying and evaluating competitors in the international market.
• Market Analysis: Analyzing target markets, market size, growth, trends, and customer needs.
• SWOT Analysis: Identifying and evaluating the Strengths, Weaknesses, Opportunities, and Threats for a company in the international market.
• Value Chain Analysis: Understanding and optimizing a company's value chain to gain a competitive advantage in the international market.
• Scenario Planning: Developing different scenarios to prepare for future uncertainties in the international business environment.
• Porter's Five Forces Model: Analyzing the competitiveness of an industry in the international market.
• Balance Scorecard: Measuring the performance of a company's strategy in the international market.
• Strategic Decision Making: Making informed decisions based on strategic analysis in international business.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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