Graduate Certificate in SME Crisis Communications
-- viewing nowThe Graduate Certificate in SME Crisis Communications is a vital course designed to equip learners with the essential skills needed to manage communication crises in small and medium-sized enterprises (SMEs). With the increasing frequency of crises in today's business world, there is a high industry demand for professionals who can handle communication challenges effectively.
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Course Details
• Crisis Communications Strategy: Developing effective communication plans during a crisis for SMEs.
• Media Relations: Managing interactions with media outlets during a crisis.
• Social Media Management: Utilizing social media platforms for crisis communication.
• Stakeholder Engagement: Identifying, prioritizing, and communicating with key stakeholders during a crisis.
• Internal Communications: Crafting and disseminating messages to employees during a crisis.
• Risk Assessment: Identifying and evaluating potential crises and their impact on SMEs.
• Message Development: Creating clear, concise, and compelling messages for various audiences during a crisis.
• Crisis Simulation: Participating in exercises to practice and refine crisis communication skills.
• Reputation Management: Protecting and restoring the reputation of SMEs during and after a crisis.
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