Graduate Certificate in B2B Demand Generation Techniques
-- viewing nowThe Graduate Certificate in B2B Demand Generation Techniques is a comprehensive course designed to equip learners with the essential skills required for success in the rapidly evolving B2B marketing landscape. This certificate course emphasizes the importance of data-driven strategies, personalization, and multi-channel campaigns in generating demand and fostering growth for businesses.
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Course Details
• B2B Demand Generation Fundamentals
• Target Audience Segmentation for B2B
• Multi-Channel B2B Marketing Strategies
• Data-Driven Decision Making in Demand Gen
• Marketing Automation and Lead Nurturing
• B2B Content Marketing and Sales Enablement
• Measuring and Optimizing B2B Demand Gen
• Account-Based Marketing (ABM) Techniques
• B2B Sales Development and Pipeline Management
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