Professional Certificate in Competitive Product Analysis
-- viewing nowThe Professional Certificate in Competitive Product Analysis is a comprehensive course designed to equip learners with the essential skills required to excel in product analysis and strategic decision-making. In today's fast-paced business environment, understanding the competition is crucial for success.
3,720+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Competitive Product Analysis Fundamentals: Understanding the basics of competitive product analysis, its importance, and the process.
• Market Research Techniques: Learning various methodologies to gather and analyze market data for competitive product analysis.
• Product Benchmarking: Identifying key performance indicators and benchmarking products against competitors.
• SWOT Analysis for Competitive Products: Utilizing SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats of competitive products.
• Feature Comparison: Comparing product features and understanding how they impact competitiveness.
• Customer Segmentation and Analysis: Identifying and understanding target customer segments and their preferences for competitive product analysis.
• Pricing Strategies: Examining various pricing strategies and their impact on product competitiveness.
• Brand Positioning and Differentiation: Analyzing brand positioning and differentiation strategies of competitive products.
• Emerging Trends in Competitive Product Analysis: Staying updated with the latest trends and technologies in competitive product analysis.
Career Path