Graduate Certificate in E-mail Marketing Strategies
-- viewing nowThe Graduate Certificate in E-mail Marketing Strategies is a comprehensive course designed to meet the rising industry demand for experts in e-mail marketing. This program equips learners with essential skills to create and implement effective e-mail marketing campaigns that drive sales and engagement.
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Course Details
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• Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices.
• Email List Building: Strategies for building and growing an email list, including opt-in forms, lead magnets, and content upgrades.
• Email Campaign Design: Designing effective email campaigns, including layout, formatting, and visual elements.
• Segmentation and Personalization: Techniques for segmenting email lists and personalizing email content for increased engagement and conversions.
• Automation and Triggers: Implementing automated email sequences and trigger-based emails for improved efficiency and results.
• Analytics and Metrics: Measuring and analyzing email marketing performance, including open rates, click-through rates, and conversions.
• Deliverability and Compliance: Ensuring email deliverability and compliance with anti-spam regulations and best practices.
• Email Marketing Tools and Platforms: Review and comparison of popular email marketing tools and platforms, including Mailchimp, Constant Contact, and Sendinblue.
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