Undergraduate Certificate in New Product Introduction and Consumer Adoption
-- viewing nowThe Undergraduate Certificate in New Product Introduction and Consumer Adoption is a crucial course designed to equip learners with essential skills for successful product launches and consumer adoption. This program emphasizes the importance of understanding consumer behavior, market analysis, and product development strategies, which are highly sought-after skills in today's fast-paced business environment.
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Course Details
• New Product Introduction: Understanding the Product Development Process
• Market Research and Consumer Analysis
• Product Design and Prototyping
• Intellectual Property and Patent Laws
• Regulatory Compliance in New Product Launch
• Go-to-Market Strategy and Sales Channel Development
• Consumer Adoption Theories and Models
• Marketing Communication and Advertising Strategies
• Measuring Success: New Product Performance Metrics
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