Graduate Certificate in Google Analytics and Insight Mining.
-- viewing nowThe Graduate Certificate in Google Analytics and Insight Mining is a comprehensive course that empowers learners with the skills to analyze and interpret data for informed decision-making. This program's importance lies in its focus on Google Analytics, a vital tool in digital marketing and business intelligence.
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Course Details
• Introduction to Google Analytics: Fundamentals of Google Analytics, Google Analytics properties, views, and accounts.
• Google Analytics Tracking Code: Understanding and implementing the Google Analytics tracking code, event tracking.
• Data Collection and Configuration: Data collection and processing, account and property settings, data filters.
• Standard Reports: Audience reports, acquisition reports, behavior reports, conversions reports.
• Custom Reports and Dashboards: Building custom reports and dashboards, best practices.
• Advanced Segmentation: Creating and using advanced segments, segmentation strategies.
• Google Analytics API: Introduction to the Google Analytics API, API usage for data access and automation.
• Insight Mining: Techniques for data analysis, identifying trends, patterns, and insights in Google Analytics data.
• Google Analytics for E-commerce: E-commerce tracking, enhanced e-commerce tracking, analyzing e-commerce data.
• Google Analytics Integrations: Integrating Google Analytics with other Google products, third-party tools, and services.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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