Graduate Certificate in Google Analytics and Insight Mining.

-- viewing now

The Graduate Certificate in Google Analytics and Insight Mining is a comprehensive course that empowers learners with the skills to analyze and interpret data for informed decision-making. This program's importance lies in its focus on Google Analytics, a vital tool in digital marketing and business intelligence.

4.0
Based on 4,262 reviews

2,474+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's data-driven world, there's a high industry demand for professionals who can transform raw data into actionable insights. This course equips learners with these essential skills, making them attractive to potential employers. Through this certificate course, learners gain a deep understanding of Google Analytics, data mining, and predictive analytics. They learn how to collect, analyze, and interpret data, turn findings into compelling reports, and use insights to drive strategy and improve business performance. This program not only enhances learners' analytical skills but also prepares them for career advancement in various industries.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to Google Analytics: Fundamentals of Google Analytics, Google Analytics properties, views, and accounts.
Google Analytics Tracking Code: Understanding and implementing the Google Analytics tracking code, event tracking.
Data Collection and Configuration: Data collection and processing, account and property settings, data filters.
Standard Reports: Audience reports, acquisition reports, behavior reports, conversions reports.
Custom Reports and Dashboards: Building custom reports and dashboards, best practices.
Advanced Segmentation: Creating and using advanced segments, segmentation strategies.
Google Analytics API: Introduction to the Google Analytics API, API usage for data access and automation.
Insight Mining: Techniques for data analysis, identifying trends, patterns, and insights in Google Analytics data.
Google Analytics for E-commerce: E-commerce tracking, enhanced e-commerce tracking, analyzing e-commerce data.
Google Analytics Integrations: Integrating Google Analytics with other Google products, third-party tools, and services.

Career Path

The Graduate Certificate in Google Analytics and Insight Mining offers a comprehensive and industry-relevant education, equipping students with the essential skills for various in-demand roles in the UK market. Digital Marketing Specialist: This role focuses on utilizing Google Analytics to improve online marketing campaigns and increase ROI. With a 2.5 demand ratio, businesses are keen on hiring certified professionals in this field. Data Analyst: As a data analyst, you'll be responsible for interpreting complex data sets and presenting actionable insights for businesses. The demand ratio for this role is 3.2, highlighting the importance of data-driven decision making in modern organizations. Business Intelligence Analyst: With a 2.8 demand ratio, business intelligence analysts use Google Analytics and other tools to gather insights, drive strategy, and improve overall performance. SEO Specialist: SEO specialists optimize websites for search engines using Google Analytics and other tools to analyze website traffic, user behavior, and keyword performance. The demand ratio for this role is 2.2, emphasizing the significance of online presence and visibility in today's digital landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
GRADUATE CERTIFICATE IN GOOGLE ANALYTICS AND INSIGHT MINING.
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment