Postgraduate Certificate in MBA for Marketing
-- viewing nowThe Postgraduate Certificate in MBA for Marketing is a specialized business management course designed for marketing professionals seeking career advancement. This program focuses on developing strategic thinking, leadership, and advanced marketing skills essential in today's dynamic business environment.
6,753+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Marketing Strategy: Understanding the market, setting marketing goals, and developing a marketing plan. Analyzing competitors, target segments, and market trends.
• Brand Management: Building and maintaining brand equity. Developing brand identity and positioning. Managing brand communications and experiences.
• Digital Marketing: Leveraging digital channels for marketing. Search engine optimization (SEO), social media marketing, email marketing, and content marketing. Understanding metrics and analytics.
• Marketing Analytics: Analyzing marketing data to make informed decisions. Understanding customer behavior, market trends, and campaign performance. Utilizing statistical tools and techniques.
• Customer Relationship Management (CRM): Building and maintaining customer relationships. Utilizing CRM systems for customer engagement and retention. Developing customer loyalty programs.
• Product Management: Developing and managing products. Understanding product life cycle, pricing strategies, and product distribution. Conducting market research and analysis.
• Integrated Marketing Communications: Developing and executing integrated marketing campaigns. Utilizing traditional and new media for marketing. Understanding advertising, public relations, and direct marketing.
• Marketing Ethics: Understanding ethical considerations in marketing. Addressing issues related to privacy, transparency, and social responsibility.
• Global Marketing: Adapting marketing strategies for international markets. Understanding cultural, social, and economic differences. Developing global marketing plans.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate