Professional Certificate in Excel for Media Planning

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The Professional Certificate in Excel for Media Planning is a comprehensive course designed to enhance your skills in using Excel for media planning and analysis. This certification is crucial in today's data-driven media industry, where the ability to interpret and present data effectively can significantly impact career growth.

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About this course

The course covers essential Excel functions, pivot tables, data visualization, and advanced analytical tools. It equips learners with the skills to organize, analyze, and interpret large data sets for media planning and strategy. The course is highly relevant in various industries, including advertising, marketing, public relations, and digital media. By the end of this course, learners will be able to use Excel to make data-driven decisions, present findings clearly and persuasively, and gain a competitive edge in their careers. The Professional Certificate in Excel for Media Planning is not just a courseโ€”it's a stepping stone to career advancement in the ever-evolving media landscape.

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Course Details

โ€ข Basic Excel Functions & Formulas – Learn essential Excel functions and formulas such as SUM, AVERAGE, MIN, MAX, and COUNT to perform calculations and analyze data for media planning.
โ€ข Data Cleaning & Preparation – Understand the importance of cleaning and preparing data in Excel for accurate media planning and analyzing campaign results.
โ€ข Creating & Formatting Pivot Tables – Discover how to create and format pivot tables in Excel for media planning, including segmenting and summarizing data for insights and optimization.
โ€ข Data Visualization & Charting – Learn to create compelling charts and visualizations in Excel to communicate media planning strategies and results effectively.
โ€ข Excel for Budgeting & Forecasting – Master Excel techniques for media budgeting and forecasting, such as creating financial models, forecasting revenue, and tracking expenses.
โ€ข Advanced Excel Formulas & Functions – Explore advanced Excel functions such as IF, VLOOKUP, INDEX, MATCH, and array formulas for more sophisticated media planning and analysis.
โ€ข Excel for Audience Segmentation & Targeting – Learn how to use Excel for audience segmentation and targeting, including creating and managing lists, and performing data analysis.
โ€ข Excel for Campaign Management & Optimization – Discover how to use Excel to manage and optimize media campaigns, including tracking performance, analyzing results, and making data-driven decisions.
โ€ข Excel for Collaboration & Reporting – Understand how to collaborate with team members and create reports in Excel for media planning and analysis, including sharing data, tracking changes, and version control.


Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN EXCEL FOR MEDIA PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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