Undergraduate Certificate in Mobile App KPIs and Metrics
-- viewing nowThe Undergraduate Certificate in Mobile App KPIs and Metrics is a comprehensive course that equips learners with the essential skills to measure and analyze the performance of mobile applications. This certificate program emphasizes the importance of key performance indicators (KPIs) and metrics in optimizing user experience, engagement, and revenue generation.
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Course Details
• Mobile App KPIs and Metrics Fundamentals: Understanding Key Performance Indicators (KPIs) and Metrics in the mobile app landscape.
• User Acquisition Metrics: Analyzing metrics such as installs, app downloads, and sources of user acquisition.
• User Engagement Metrics: Delving into user behavior, screen flow, and session length.
• Retention and Churn Rates: Measuring user retention, churn, and their impact on app success.
• Revenue Metrics: Tracking app revenue, average revenue per user (ARPU), and lifetime value (LTV).
• Conversion Metrics: Analyzing conversion rates, funnels, and in-app purchases.
• App Store Optimization (ASO) Metrics: Understanding app store rankings, ratings, and reviews.
• Technical Performance Metrics: Monitoring load times, crash rates, and app stability.
• Data Analysis Tools: Exploring tools and techniques for measuring and analyzing mobile app KPIs and metrics.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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