Undergraduate Certificate in Understanding Social Media Metrics

This certificate course is designed to equip learners with the necessary skills to analyze and interpret social media data, providing valuable insights to inform marketing strategies. With a focus on industry-standard tools such as Google Analytics, Hootsuite, and Sprout Social, learners will gain hands-on experience in measuring and optimizing social media performance. As the demand for social media professionals continues to grow, this course provides learners with a competitive edge in the job market. By gaining a deep understanding of social media metrics, learners will be well-positioned to advance their careers in digital marketing, social media management, or analytics. In summary, this undergraduate certificate course is an essential stepping stone for those looking to build a successful career in social media and digital marketing.