Postgraduate Certificate in Marketing Virtual Learning Events
-- ViewingNowThe Postgraduate Certificate in Marketing Virtual Learning Events course is a vital program for professionals seeking to excel in digital marketing. This certificate course addresses the growing industry demand for experts who can create and manage virtual learning events that effectively engage audiences and drive business results.
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À propos de ce cours
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à 2-3 heures par semaine
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Détails du cours
• Virtual Events Management: This unit covers the planning, execution, and evaluation of virtual events, including webinars, virtual conferences, and online trade shows. It includes topics such as platform selection, event format, audience engagement, and ROI measurement.
• Digital Marketing Strategy: This unit explores how to develop and implement a digital marketing strategy that supports virtual events. It covers topics such as target audience analysis, channel selection, content marketing, and social media promotion.
• Virtual Event Platforms: This unit provides an in-depth analysis of various virtual event platforms, including Zoom, Webex, GoToWebinar, and ON24. It covers the features, benefits, and limitations of each platform, as well as best practices for using them effectively.
• Virtual Event Production: This unit covers the technical aspects of producing virtual events, including audio and video equipment, lighting, and staging. It also includes topics such as live streaming, recording, and editing.
• Virtual Event Analytics: This unit explores how to measure the success of virtual events through analytics. It covers topics such as audience engagement metrics, lead generation, and ROI calculation.
• Sponsorship and Monetization: This unit covers how to monetize virtual events through sponsorships, exhibits, and other revenue streams. It includes topics such as sponsorship packages, lead generation, and attendee targeting.
• Content Creation and Curation: This unit explores how to create and curate content for virtual events. It covers topics such as storytelling, visual design, and multimedia production.
• Audience Engagement and Interaction: This unit covers how to engage and interact with audiences during virtual events. It includes topics such as Q&A sessions, polls, quizzes, and gamification.
• Virtual Event Security: This unit explores the security risks associated with virtual events and how to mitigate them. It includes topics such as data protection, access control, and incident response.
Parcours professionnel
Exigences d'admission
- Compréhension de base de la matière
- Maîtrise de la langue anglaise
- Accès à l'ordinateur et à Internet
- Compétences informatiques de base
- Dévouement pour terminer le cours
Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.
Statut du cours
Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :
- Non accrédité par un organisme reconnu
- Non réglementé par une institution autorisée
- Complémentaire aux qualifications formelles
Vous recevrez un certificat de réussite en terminant avec succès le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipée du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison régulière du certificat
- Inscription ouverte - commencez quand vous voulez
- Accès complet au cours
- Certificat numérique
- Supports de cours
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