Postgraduate Certificate in Social Media and PR

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The Postgraduate Certificate in Social Media and PR is a vital course designed to equip learners with the essential skills needed to thrive in today's digital world. This certificate course focuses on the intersection of social media and public relations, providing learners with a comprehensive understanding of how to leverage social media platforms to build and maintain a positive brand image.

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ร€ propos de ce cours

In an era where social media dominates how businesses and individuals communicate, this course is more important than ever. With a curriculum that covers social media strategy, monitoring and measurement, content creation, and crisis communication, learners will gain the skills and knowledge needed to excel in social media and PR roles. Not only does this course provide learners with the latest industry insights and best practices, but it also offers hands-on experience and practical advice that can be applied directly to the workplace. By completing this course, learners will be well-positioned to advance their careers in social media and PR, and will have the skills and knowledge needed to make a meaningful impact in their organizations.

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Dรฉtails du cours

โ€ข  Social Media Strategy & Management: This unit will cover the development and implementation of social media strategies to achieve PR objectives. Topics include social media audit, content planning, community management, and analytics. 
โ€ข  PR & Media Relations in the Digital Age: This unit will explore the changing landscape of media relations and the role of PR in social media. Students will learn how to build relationships with influencers, journalists, and bloggers, and how to create compelling stories for digital media. 
โ€ข  Crisis Communication & Reputation Management: This unit will focus on the unique challenges of managing PR crises in the social media age. Students will learn how to monitor online conversations, respond to negative feedback, and protect their organization's reputation. 
โ€ข  Data-Driven PR: This unit will teach students how to use data and analytics to inform their PR strategies. Topics include social media listening, data visualization, and reporting. 
โ€ข  Content Marketing for PR: This unit will explore the role of content marketing in PR. Students will learn how to create and distribute valuable content to engage their audience and build brand awareness. 
โ€ข  Social Media Advertising: This unit will cover the basics of social media advertising, including targeting, budgeting, and measurement. Students will learn how to use social media ads to amplify their PR efforts and reach their target audience. 
โ€ข  Influencer Marketing: This unit will teach students how to identify, engage, and collaborate with influencers to reach their PR goals. Topics include influencer outreach, campaign planning, and measurement. 
โ€ข  Video & Visual Storytelling: This unit will focus on the power of video and visual content in PR. Students will learn how to create compelling videos, graphics, and other visual content to tell their brand's story. 
โ€ข  Ethics & Compliance in Social Media & PR: This unit will cover the ethical and legal considerations of social media and PR. Topics include privacy, transparency, and disclosure.

Parcours professionnel

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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POSTGRADUATE CERTIFICATE IN SOCIAL MEDIA AND PR
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London School of International Business (LSIB)
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05 May 2025
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