Postgraduate Certificate in Creative Marketing
-- ViewingNowThe Postgraduate Certificate in Creative Marketing is a career-advancing course designed for marketing professionals seeking to expand their creative skills. This program focuses on innovative marketing strategies, brand development, and campaign management, making it highly relevant in today's dynamic business landscape.
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โข Digital Marketing Fundamentals: An introduction to the principles and practices of digital marketing, covering topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
โข Creative Strategy and Planning: Developing a creative marketing strategy, including identifying target audiences, setting goals and objectives, and creating a plan to execute the strategy.
โข Content Creation and Management: The process of creating, curating, and managing high-quality content that engages and informs target audiences.
โข Branding and Identity Design: Understanding the role of branding in marketing and learning how to create and manage a strong brand identity.
โข Data-Driven Decision Making: Using data and analytics to inform marketing decisions and measure the success of campaigns.
โข User Experience (UX) Design: Creating user-friendly and engaging experiences for customers across multiple platforms and devices.
โข Influencer and Relationship Marketing: Building and maintaining relationships with influencers and brand advocates to amplify marketing messages and reach new audiences.
โข Ethics and Compliance in Marketing: Understanding the ethical considerations and legal regulations that govern marketing practices.
โข Capstone Project: A final project that allows students to apply the concepts and skills learned throughout the program to a real-world marketing challenge.
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