Professional Certificate in Cognitive Consumer Perception
-- ViewingNowThe Professional Certificate in Cognitive Consumer Perception is a cutting-edge course designed to equip learners with essential skills for career advancement in the rapidly evolving field of consumer psychology. This program delves into the fascinating world of cognitive consumer perception, exploring how consumers process information, make decisions, and interact with brands.
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โข Unit 1: Introduction to Cognitive Consumer Perception
โข Unit 2: Perception and its Role in Consumer Behavior
โข Unit 3: Sensation and Perception in Marketing
โข Unit 4: Cognitive Processes in Consumer Decision Making
โข Unit 5: Attention and Consumer Perception
โข Unit 6: Memory and its Impact on Consumer Perception
โข Unit 7: Perception of Brand Image and Identity
โข Unit 8: The Role of Emotion in Cognitive Consumer Perception
โข Unit 9: Perception of Advertising and Promotional Materials
โข Unit 10: Measuring Cognitive Consumer Perception
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