Graduate Certificate in Emotional Design in Marketing
-- ViewingNowThe Graduate Certificate in Emotional Design in Marketing is a cutting-edge course that focuses on the emotional connection between consumers and brands. This program highlights the importance of emotional design in marketing campaigns, emphasizing how it can influence consumer behavior and decision-making.
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โข Unit 1: Introduction to Emotional Design in Marketing
โข Unit 2: Psychological Principles of Emotional Design
โข Unit 3: Neuroscience and Consumer Behavior
โข Unit 4: Color Psychology and Branding
โข Unit 5: Typography and Emotional Impact
โข Unit 6: Designing for User Experience (UX) and Emotion
โข Unit 7: Storytelling and Emotional Connection in Marketing
โข Unit 8: Measuring and Analyzing Emotional Engagement
โข Unit 9: Ethical Considerations in Emotional Design
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