Professional Certificate in Adtech for Global Markets
-- ViewingNowThe Professional Certificate in Adtech for Global Markets is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology industry. This program focuses on global adtech trends, data-driven marketing, programmatic advertising, and cross-cultural digital communications.
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โข Understanding Adtech
โข Global Adtech Market Overview
โข Programmatic Advertising
โข Data Management Platforms (DMPs)
โข Demand Side Platforms (DSPs)
โข Supply Side Platforms (SSPs)
โข Ad Exchanges and Real-Time Bidding (RTB)
โข Ad Fraud and Viewability
โข Multi-Channel Advertising Strategies
โข Cross-Device Tracking and Targeting
โข Adtech Compliance and Regulations
โข Measuring Adtech Performance and ROI
โข Future Trends in Adtech
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