Undergraduate Certificate in Google Ads Advertising
-- ViewingNowThe Undergraduate Certificate in Google Ads Advertising is a comprehensive course designed to equip learners with essential skills in Google Ads, a critical platform in digital marketing. This program emphasizes hands-on experience, enabling students to immediately apply learned concepts in real-world scenarios.
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• Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, campaign settings, and keyword research.
• Display Advertising: Creating engaging display ads, utilizing the Google Display Network, and implementing remarketing strategies.
• Search Advertising: Mastering the art of creating text ads, keyword selection, and optimizing ad positioning.
• Video Advertising: Learning to create and manage YouTube and video campaigns, as well as understanding video ad formats and targeting options.
• Shopping Advertising: Implementing product feeds, managing product groups, and optimizing Google Shopping campaigns.
• Measurement & Optimization: Utilizing Google Analytics to track conversions, analyzing performance data, and implementing optimization strategies.
• Google Ad Grants: Discovering the benefits of Google Ad Grants, eligibility criteria, and best practices for non-profit organizations.
• Mobile Advertising: Understanding mobile ad formats, mobile-specific targeting options, and mobile app advertising strategies.
• Automation & Scripts: Learning to use Google Ads scripts and automation tools for enhanced campaign management and performance.
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