Postgraduate Certificate in Analytical Growth Hacking
-- ViewingNowThe Postgraduate Certificate in Analytical Growth Hacking is a comprehensive course designed to equip learners with essential skills for data-driven marketing success. This certificate course emphasizes the importance of integrating data analysis, digital marketing, and strategic decision-making to optimize business growth.
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โข <growth-hacking-strategies>: An in-depth analysis of various growth hacking strategies, including content marketing, email marketing, and social media marketing. This unit will cover the latest trends and best practices in growth hacking to help postgraduate students develop a successful growth hacking strategy.
โข <data-analysis-techniques>: This unit will focus on different data analysis techniques that are commonly used in growth hacking. It will cover topics such as A/B testing, funnel analysis, and cohort analysis. Students will learn how to use these techniques to optimize their growth hacking strategy and improve their key performance indicators.
โข <customer-acquisition-and-retention>: In this unit, students will learn about the different methods used to acquire and retain customers. It will cover topics such as customer segmentation, user onboarding, and churn reduction. Students will learn how to use these methods to build a loyal customer base and improve their customer lifetime value.
โข <growth-hacking-tools-and-platforms>: This unit will cover various growth hacking tools and platforms that are commonly used in the industry. It will include a hands-on approach to using these tools, including Google Analytics, Mixpanel, and Mailchimp. Students will learn how to use these tools to track their performance, automate their workflow, and optimize their growth hacking strategy.
โข <growth-hacking-metrics-and-kpis>: In this unit, students will learn about the different metrics and KPIs used in growth hacking. It will cover topics such as customer acquisition cost, lifetime value, and churn rate. Students will learn how to use these metrics to measure their success, identify areas for improvement, and optimize their growth hacking strategy.
โข <growth-hacking-ethics-and-compliance>: This unit will cover the ethical and compliance considerations in growth hacking. It will include topics such as data privacy, spam, and
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