Postgraduate Certificate in Sustainable B2B Marketing
-- ViewingNowThe Postgraduate Certificate in Sustainable B2B Marketing is a comprehensive course designed to empower professionals with the skills needed to thrive in today's rapidly evolving business landscape. This course emphasizes the importance of sustainable marketing practices in the B2B sector, highlighting the critical role they play in driving business growth and social responsibility.
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โข Sustainable B2B Marketing Strategy: Understanding the principles of sustainable marketing and how to apply them in a B2B context. This unit covers the development of a sustainable marketing plan and the integration of sustainability into existing marketing strategies.
โข Stakeholder Engagement in Sustainable B2B Marketing: Identifying and engaging with key stakeholders in the B2B marketing process, including customers, suppliers, and employees. This unit covers best practices for stakeholder engagement and communication in a sustainable marketing context.
โข Sustainable Branding and Reputation Management: Building and maintaining a strong, sustainable brand in the B2B market. This unit covers topics such as brand identity, reputation management, and crisis communication in a sustainable marketing context.
โข Sustainable Digital and Content Marketing: Utilizing digital and content marketing strategies to promote sustainability and drive business growth in the B2B market. This unit covers topics such as search engine optimization (SEO), social media marketing, and content creation in a sustainable marketing context.
โข Sustainable Product and Service Development: Developing sustainable products and services that meet the needs of B2B customers. This unit covers topics such as life cycle assessment, eco-design, and green product development.
โข Sustainable Sales and Customer Relationship Management: Implementing sustainable sales and customer relationship management practices in the B2B market. This unit covers topics such as sales strategy, customer segmentation, and customer relationship building in a sustainable marketing context.
โข Sustainable Supply Chain Management: Managing the sustainability of the supply chain in a B2B context. This unit covers topics such as supplier selection, supplier relationship management, and supply chain sustainability assessment.
โข Measuring and Reporting on Sustainable B2B Marketing Performance:
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