Graduate Certificate in B2B Tradeshow Marketing
-- ViewingNowThe Graduate Certificate in B2B Tradeshow Marketing is a vital course designed to enhance your expertise in B2B marketing strategies with a focus on tradeshow marketing. This program addresses the growing industry demand for professionals who can effectively create and implement successful tradeshow campaigns.
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GBP £ 140
GBP £ 202
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โข B2B Tradeshow Marketing Fundamentals: Understanding the basics of B2B tradeshow marketing, its importance, and how it differs from B2C marketing
โข Tradeshow Selection and Planning: Identifying relevant tradeshows, setting marketing objectives, and creating effective exhibit strategies
โข Exhibit Design and Setup: Designing a visually appealing and functional booth, incorporating branding and technology
โข Pre-show Promotion and Lead Generation: Utilizing digital channels, direct mail, and telemarketing to generate leads and increase booth traffic
โข On-site Engagement and Sales Techniques: Engaging attendees, delivering presentations, and closing sales deals
โข Post-show Follow-up and Evaluation: Nurturing leads, measuring ROI, and continuously improving future tradeshow performance
โข Tradeshow Marketing Integration with Overall Marketing Strategy: Aligning tradeshow marketing with the overall marketing plan, incorporating data analytics, and ensuring consistency across channels
โข Ethics and Compliance in B2B Tradeshow Marketing: Adhering to industry standards, ethical guidelines, and legal regulations.
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