Graduate Certificate in B2B Marketing Plan Development
-- ViewingNowThe Graduate Certificate in B2B Marketing Plan Development is a vital course for professionals seeking to excel in the dynamic world of Business-to-Business (B2B) marketing. This certificate program underscores the importance of creating effective, data-driven marketing strategies that cater to the unique needs of B2B organizations.
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โข Unit 1: Introduction to B2B Marketing Plan Development
โข Unit 2: Understanding B2B Market Research and Analysis
โข Unit 3: B2B Buyer Personas and Target Market Segmentation
โข Unit 4: Competitive Analysis for B2B Marketing Plans
โข Unit 5: Defining B2B Marketing Goals and Objectives
โข Unit 6: Crafting a Compelling B2B Value Proposition
โข Unit 7: B2B Content Marketing Strategy and Tactics
โข Unit 8: B2B Social Media Marketing and Digital Channels
โข Unit 9: B2B Lead Generation and Sales Funnel Management
โข Unit 10: Measuring B2B Marketing Success and ROI
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