Postgraduate Certificate in Multilingual Conversion Rate Optimization
-- ViewingNowThe Postgraduate Certificate in Multilingual Conversion Rate Optimization is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing field of global online business. This course is of paramount importance as it bridges the gap between language and digital marketing, a critical aspect of today's globalized world.
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โข Multilingual Website Development: This unit covers the technical aspects of building and maintaining a multilingual website, including content management systems and internationalization best practices.
โข Cross-Cultural User Experience (UX): This unit explores how cultural differences impact user experience, and how to design websites that provide a positive user experience for a global audience.
โข Multilingual Content Strategy: This unit focuses on developing a content strategy that considers linguistic and cultural differences, and how to effectively localize content for different regions and languages.
โข Multilingual Search Engine Optimization (SEO): This unit covers how to optimize a website for search engines in different languages and regions, including keyword research, on-page optimization, and link building.
โข Conversion Rate Optimization (CRO) Fundamentals: This unit covers the basics of CRO, including how to track and analyze user behavior, conduct experiments, and implement changes to improve conversion rates.
โข Multilingual CRO Techniques: This unit focuses on specific CRO techniques for multilingual websites, including how to conduct multilingual user research, create culturally-appropriate calls-to-action, and optimize forms and checkout processes for different languages.
โข Analytics for Multilingual Websites: This unit covers how to use analytics tools to track and analyze user behavior on multilingual websites, and how to use this data to inform CRO decisions.
โข A/B Testing for Multilingual Websites: This unit focuses on how to conduct A/B tests on multilingual websites, including how to design tests, analyze results, and implement changes based on test findings.
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