Graduate Certificate in Strategic Communications Management.
-- ViewingNowThe Graduate Certificate in Strategic Communications Management is a comprehensive course that addresses the growing industry demand for skilled communications professionals. This certificate course is designed to equip learners with essential skills in strategic communication planning, media relations, digital communications, and crisis management.
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โข Strategic Communication Planning: Developing and implementing effective communication strategies to achieve organizational goals.
โข Research Methods in Communication: Utilizing research techniques to inform communication strategies and evaluate their success.
โข Communication Ethics: Examining ethical considerations in strategic communication and developing a framework for ethical decision-making.
โข Digital Communication: Leveraging digital channels for strategic communication, including social media, email marketing, and web analytics.
โข Crisis Communication Management: Developing and implementing crisis communication plans to protect organizational reputation and manage stakeholder relations during emergencies.
โข Corporate Communication: Crafting and delivering compelling corporate narratives that align with organizational goals and values.
โข Stakeholder Engagement: Identifying and engaging key stakeholders to build relationships, influence perceptions, and achieve communication objectives.
โข Measurement and Evaluation: Evaluating the effectiveness of communication strategies using metrics and analytics to inform future planning and decision-making.
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