Undergraduate Certificate in Product Management for Small Business
-- ViewingNowThe Undergraduate Certificate in Product Management for Small Business is a crucial course designed to meet the growing demand for skilled product managers in the industry. This certificate program equips learners with essential skills necessary for managing products in small businesses, empowering them to drive product development, and implement successful marketing strategies.
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• Product Development for Small Businesses: This unit will cover the entire product development process, from ideation to launch, with a focus on the unique challenges and opportunities faced by small businesses.
โข • Market Research and Analysis: This unit will teach students how to conduct market research, analyze market trends, and use data to make informed product decisions.
โข • Product Marketing and Go-to-Market Strategy: Students will learn how to develop and execute effective product marketing strategies, including positioning, messaging, and launch planning.
โข • Pricing and Revenue Modeling: This unit will cover various pricing strategies and revenue models, and how to choose the right one for your product and business.
โข • Product Lifecycle Management: Students will learn how to manage a product throughout its entire lifecycle, from ideation to retirement, and how to extend a product's lifespan through continuous improvement.
โข • Customer Relationship Management: This unit will teach students how to build and maintain strong relationships with customers, including customer segmentation, targeting, and positioning.
โข • Agile Project Management: Students will learn the principles of Agile project management and how to apply them to product development, including sprint planning, backlog management, and retrospectives.
โข • Data Analysis and Visualization for Product Managers: This unit will cover the basics of data analysis and visualization, including how to use data to make informed product decisions, and how to present data in a clear and compelling way.
โข • Ethics and Compliance in Product Management: Students will learn about the ethical and legal considerations that product managers must take into account when developing and launching products, including data privacy, intellectual property, and accessibility.
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