Postgraduate Certificate in Retail Shelf-Space Analytics
-- ViewingNowThe Postgraduate Certificate in Retail Shelf-Space Analytics is a comprehensive course designed to equip learners with essential skills in data-driven decision making for retail operations. This course emphasizes the importance of understanding customer behavior, product performance, and shelf-space optimization to maximize sales and profitability.
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โข Retail Shelf-Space Analytics Foundations: Understanding the fundamentals of retail shelf-space analytics, its importance, and applications.
โข Data Collection Techniques: Exploring various methods to collect relevant data for retail shelf-space analytics, such as surveys, customer behavior tracking, and POS data.
โข Data Analysis Tools and Techniques: Mastering popular data analysis tools and techniques, like regression analysis, cluster analysis, and A/B testing for retail shelf-space optimization.
โข Category Management and Space Planning: Learning the principles of category management and space planning, including product assortment, adjacencies, and planograms.
โข Shelf-Space Allocation Models: Delving into various shelf-space allocation models, such as the SKU ratio model, the ABC analysis model, and the stocking policy model.
โข Visual Merchandising and Display Strategies: Understanding how visual merchandising and display strategies impact customer behavior and sales.
โข Performance Metrics and KPIs: Measuring retail shelf-space analytics success through key performance indicators, such as sales per linear foot, category share, and inventory turnover.
โข Ethical Considerations in Retail Shelf-Space Analytics: Examining ethical considerations in retail shelf-space analytics, including data privacy and fair competition.
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