Graduate Certificate in Mandarin for Strategic Marketing
-- ViewingNowThe Graduate Certificate in Mandarin for Strategic Marketing is a specialized course designed to meet the growing industry demand for professionals with language skills and cultural understanding in the Chinese market. This certificate program emphasizes the importance of Mandarin language proficiency and strategic marketing techniques, equipping learners with essential skills for career advancement in international business.
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โข Unit 1: Introduction to Mandarin Language and Culture
โข Unit 2: Mandarin Phonetics and Tones
โข Unit 3: Essential Mandarin Grammar for Business
โข Unit 4: Building a Mandarin Vocabulary for Marketing
โข Unit 5: Business Communication in Mandarin
โข Unit 6: Cross-Cultural Communication in Chinese Markets
โข Unit 7: Marketing Research and Analysis in Mandarin
โข Unit 8: Chinese Digital Marketing and Social Media Strategies
โข Unit 9: Branding and Advertising in Mandarin
โข Unit 10: Negotiations and Sales in Chinese Business Culture
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