Undergraduate Certificate in SEO Marketing Research
-- ViewingNowThe Undergraduate Certificate in SEO Marketing Research is a comprehensive course designed to meet the growing industry demand for Search Engine Optimization (SEO) specialists. This certificate program equips learners with essential skills to excel in the rapidly evolving digital marketing landscape.
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โข Introduction to SEO Marketing Research: Understanding the basics, importance, and benefits of Search Engine Optimization (SEO) research in online marketing. โข Keyword Research and Analysis: Identifying and analyzing effective keywords to improve website visibility and search engine ranking. โข On-page SEO Techniques: Optimizing website structure, content, and meta tags for better search engine performance. โข Off-page SEO Strategies: Building high-quality backlinks, social media signals, and online reputation management. โข Technical SEO Factors: Examining website speed, mobile optimization, and structured data for SEO enhancement. โข SEO Analytics and Reporting: Monitoring and analyzing SEO performance using tools like Google Analytics and Search Console. โข Local SEO and Google My Business: Optimizing for local search results and managing Google My Business listings. โข Mobile SEO and AMP: Optimizing websites for mobile devices and Accelerated Mobile Pages (AMP) for improved user experience. โข SEO Content Strategy: Creating and implementing SEO-friendly content strategies for blogs, articles, and social media platforms. โข Ethical SEO Practices: Adhering to search engine guidelines and best practices to avoid penalties and maintain long-term SEO success.
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