Undergraduate Certificate in Advertising Effectiveness Analysis
-- ViewingNowThe Undergraduate Certificate in Advertising Effectiveness Analysis is a compact, career-oriented course designed to equip learners with the skills to analyze and optimize advertising campaigns. Its importance lies in the growing demand for data-driven decision-making in the advertising industry.
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ใณใผใน่ฉณ็ดฐ
โข Advertising Analytics
โข Understanding Key Performance Indicators (KPIs)
โข Data Collection Methods in Advertising
โข Statistical Analysis for Advertising Effectiveness
โข A/B Testing and Multi-Variate Testing
โข Marketing Mix Modeling
โข Customer Lifetime Value (CLV) Analysis
โข Brand Lift Measurement
โข Attribution Modeling in Advertising
โข Digital Advertising Analytics Platforms
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