Postgraduate Certificate in Sampling in Marketing Research
-- ViewingNowThe Postgraduate Certificate in Sampling in Marketing Research is a comprehensive course that equips learners with critical skills in marketing research, a field of increasing importance in today's data-driven world. The course covers key concepts in sampling, from probability and non-probability sampling methods to sample size determination and data analysis.
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โข Sample Design in Marketing Research
โข Probability and Nonprobability Sampling
โข Sampling Methods: Simple, Stratified, Cluster, and Multistage
โข Sampling Error and Sampling Bias
โข Power Analysis and Sample Size Determination
โข Sampling Techniques for Online Research
โข Data Quality and Weighting in Sampling
โข Case Studies in Sampling for Marketing Research
โข Ethical Considerations in Sampling for Marketing Research
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