Professional Certificate in B2B Product Launches
-- ViewingNowThe Professional Certificate in B2B Product Launches is a comprehensive course designed to equip learners with the essential skills required to excel in product launches in the B2B industry. This course highlights the importance of strategic planning, market research, and effective communication in ensuring a successful product launch.
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โข Product Development Foundation: Understanding the product development process, from ideation to prototyping and validation.
โข Market Research & Analysis: Identifying target customers, conducting competitive analysis, and defining unique value propositions.
โข Go-to-Market Strategy: Creating a comprehensive go-to-market strategy, including pricing, positioning, and distribution.
โข Sales Enablement: Developing sales tools and resources, training sales teams, and creating a sales playbook.
โข Product Launch Planning: Planning and coordinating cross-functional teams, resources, and timelines.
โข Launch Execution & Measurement: Executing the product launch, tracking key performance indicators, and adjusting strategies accordingly.
โข Stakeholder Communication: Managing internal and external communications, including messaging, press releases, and social media.
โข Customer Success & Adoption: Ensuring customer success, driving product adoption, and gathering feedback for future improvements.
โข Legal & Compliance Considerations: Addressing legal, regulatory, and compliance requirements for the product launch.
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