Postgraduate Certificate in MBA Top Up E-business
-- ViewingNowThe Postgraduate Certificate in MBA Top Up E-business is a comprehensive course that provides learners with essential skills for career advancement in the dynamic world of e-business. This course focuses on enhancing your ability to manage and lead e-business initiatives, enabling you to drive growth and innovation in the digital age.
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โข E-business Strategies & Management: This unit covers the development and implementation of e-business strategies, with a focus on management techniques and models. It includes topics such as digital transformation, online business models, and e-commerce platforms. โข Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. โข E-commerce Analytics: This unit covers the use of data analytics in e-commerce, including web analytics, customer analytics, and sales analytics. It includes topics such as data visualization, predictive analytics, and decision-making. โข Cybersecurity & Data Privacy: This unit covers the importance of cybersecurity and data privacy in e-business, including best practices for securing data and protecting customer privacy. It includes topics such as encryption, firewalls, and data protection regulations. โข Mobile E-business: This unit covers the opportunities and challenges of mobile e-business, including mobile commerce, mobile marketing, and mobile payments. It includes topics such as mobile optimization, mobile apps, and mobile advertising. โข E-business Law & Ethics: This unit covers the legal and ethical issues surrounding e-business, including contracts, intellectual property, and consumer protection. It includes topics such as e-commerce legislation, data protection laws, and ethical considerations in e-business. โข Supply Chain Management in E-business: This unit covers the role of supply chain management in e-business, including logistics, inventory management, and distribution. It includes topics such as supply chain optimization, supply chain visibility, and supply chain risk management. โข International E-business: This unit covers the challenges and opportunities of doing business online across borders, including cultural differences, legal issues, and logistics. It includes topics such as cross-border e-commerce, international payment methods, and global supply chain management.
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