Postgraduate Certificate in Strategic Business Unit Management
-- ViewingNowThe Postgraduate Certificate in Strategic Business Unit Management is a comprehensive course designed to equip learners with essential skills for managing business units strategically. This course emphasizes the importance of understanding organizational goals, analyzing market trends, and implementing effective strategies to drive business growth.
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โข Strategic Management Foundations: Understanding the fundamental concepts and theories of strategic management, including analysis of external and internal environments, strategic capability development, and stakeholder management.
โข Strategic Business Unit (SBU) Definition and Analysis: Defining SBUs, their characteristics, and conducting comprehensive SBU analysis using tools such as SWOT, PESTLE, and BCG Matrix.
โข Market Analysis and Positioning: Identifying and analyzing target markets, market segmentation, and competitive positioning for SBUs.
โข Financial Management for SBUs: Financial planning, budgeting, and control for SBUs, including understanding financial statements and performance metrics.
โข Growth Strategies for SBUs: Identifying and evaluating growth opportunities, including diversification, market penetration, product development, and strategic alliances.
โข Innovation and Technology Management: Implementing innovation strategies and managing technology to achieve competitive advantage in SBUs.
โข Organizational Design and Leadership: Designing and structuring SBUs for optimal performance, and developing leadership skills to effectively manage SBU teams.
โข Strategic Change and Transformation: Implementing strategic change and transformation initiatives in SBUs, including managing resistance, building support, and ensuring sustainable results.
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