Undergraduate Certificate in SMEs Digital Presence
-- ViewingNowThe Undergraduate Certificate in SMEs Digital Presence is a compact, industry-focused course designed to equip learners with essential skills for the digital economy. This certificate course emphasizes the importance of establishing and managing a strong online presence for Small and Medium Enterprises (SMEs).
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โข Digital Presence Fundamentals: Understanding the importance of a strong digital presence for SMEs, including the benefits and potential drawbacks.
โข Website Development: Creating a professional, user-friendly website for SMEs using best practices for design, navigation, and content.
โข Search Engine Optimization (SEO): Improving the visibility of SMEs on search engines through keyword research, on-page optimization, and link building.
โข Social Media Marketing: Utilizing social media platforms to connect with customers, build brand awareness, and drive traffic to SME websites.
โข Email Marketing: Building and managing an email list for SMEs, creating effective email campaigns, and measuring results.
โข Content Marketing: Developing and implementing a content marketing strategy for SMEs, including blog posts, videos, and infographics.
โข Analytics and Reporting: Tracking and analyzing the digital presence of SMEs, using tools such as Google Analytics, and creating reports to measure performance.
โข Digital Advertising: Creating and managing digital advertising campaigns for SMEs, including pay-per-click (PPC) and social media advertising.
โข Online Reputation Management: Monitoring and managing the online reputation of SMEs, including reviews and customer feedback.
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