Professional Certificate in Skills For Business Digital Marketing
-- ViewingNowThe Professional Certificate in Skills For Business Digital Marketing is a comprehensive course that imparts essential digital marketing skills in high demand by modern businesses. This program equips learners with the ability to plan, execute, and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
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โข Digital Marketing Fundamentals • Understanding the digital marketing landscape, key channels, and strategies.
โข Search Engine Optimization (SEO) • Optimizing websites for search engines and understanding on-page and off-page factors.
โข Pay-Per-Click (PPC) Advertising • Creating and managing effective PPC campaigns on platforms like Google Ads and Bing Ads.
โข Social Media Marketing • Utilizing social media platforms for brand awareness, engagement, and lead generation.
โข Content Marketing • Developing and implementing a content marketing strategy to attract and retain customers.
โข Email Marketing • Building and managing email lists, creating effective email campaigns, and measuring results.
โข Web Analytics • Measuring and analyzing website traffic, user behavior, and campaign performance using tools like Google Analytics.
โข Mobile Marketing • Understanding mobile marketing trends, creating mobile-friendly content, and optimizing for mobile search.
โข Digital Marketing Strategy • Developing a comprehensive digital marketing strategy that aligns with business goals and objectives.
Note: This list is not exhaustive and can be customized based on specific course objectives and learner needs.
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