Postgraduate Certificate in Digital Advertising Best Practices
-- ViewingNowThe Postgraduate Certificate in Digital Advertising Best Practices is a comprehensive course designed to equip learners with the latest skills and techniques in digital advertising. This course emphasizes the importance of data-driven strategies, targeting, and optimization in digital campaigns, making it essential for professionals looking to excel in the industry.
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GBP £ 140
GBP £ 202
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โข Digital Advertising Fundamentals: Understanding the core concepts and principles of digital advertising. This unit covers an introduction to digital advertising, different ad formats, and the advertising technology ecosystem.
โข Data Analysis for Digital Advertising: This unit focuses on analyzing data to optimize digital advertising campaigns. Students will learn about data visualization tools, web analytics, and attribution modeling.
โข Search Engine Marketing (SEM): This unit covers best practices for search engine marketing, including keyword research, ad copywriting, and bid management.
โข Social Media Advertising: Students will learn about advertising on social media platforms, including Facebook, LinkedIn, and Twitter. The unit covers ad formats, targeting options, and campaign management.
โข Programmatic Advertising: This unit covers the programmatic advertising landscape, including real-time bidding (RTB), private marketplaces (PMPs), and demand-side platforms (DSPs). Students will learn how to optimize programmatic campaigns and measure performance.
โข Display Advertising: This unit covers best practices for display advertising, including ad design, targeting options, and campaign management. Students will learn about ad exchanges, ad networks, and data management platforms (DMPs).
โข Mobile Advertising: This unit covers best practices for mobile advertising, including in-app advertising, mobile web advertising, and app store optimization (ASO).
โข Video Advertising: Students will learn about video advertising formats, targeting options, and campaign management. The unit covers best practices for advertising on YouTube, Facebook, and other video platforms.
โข Digital Advertising Ethics and Compliance: This unit covers ethical considerations in digital advertising, including data privacy, transparency, and fraud. Students will learn about industry standards and regulations, such as the General Data Protection Regulation
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