Postgraduate Certificate in Email Campaign Management
-- ViewingNowThe Postgraduate Certificate in Email Campaign Management is a comprehensive course designed to equip learners with the essential skills needed to excel in the dynamic field of email marketing. This course emphasizes the importance of email campaigns in today's digital marketing landscape and teaches learners how to plan, create, execute, and analyze successful email marketing strategies.
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โข Email Campaign Strategy: Understanding the target audience, setting campaign goals, and selecting the right email marketing tools.
โข Email Design and Content Creation: Crafting compelling email copy, creating visually appealing email templates, and ensuring mobile-responsive design.
โข Email List Building and Management: Gathering subscribers, list segmentation, managing bounces, unsubscribes, and spam complaints.
โข Email Deliverability and Compliance: Ensuring email deliverability, understanding anti-spam laws, and maintaining email marketing compliance.
โข Email Automation and Triggers: Implementing automated email campaigns, drip campaigns, and behavior-based email triggers.
โข Email Analytics and Metrics: Measuring email marketing success, tracking engagement, and analyzing campaign performance.
โข A/B Testing and Optimization: Testing email variations, optimizing subject lines, calls-to-action, and other elements for maximum impact.
โข Integration with CRM and Marketing Automation: Connecting email campaigns with CRM systems and marketing automation platforms for seamless marketing workflows.
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