Postgraduate Certificate in Email Deliverability
-- ViewingNowThe Postgraduate Certificate in Email Deliverability is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving email marketing industry. This course highlights the importance of effective email deliverability, a critical aspect of digital marketing that ensures emails reach the intended recipients, thereby increasing engagement and driving business growth.
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โข Email Deliverability Fundamentals: Understanding the basics of email deliverability, including key concepts, best practices, and the challenges faced in ensuring successful email delivery. โข Email Infrastructure and Deliverability: Exploring the role of email infrastructure in deliverability, including SPF, DKIM, DMARC, and email authentication. โข Email List Management: Managing email lists to improve deliverability, including list acquisition, list cleaning, list segmentation, and list hygiene. โข Email Content and Deliverability: Examining the impact of email content on deliverability, including email design, formatting, and spammy content. โข Email Deliverability Metrics and Analytics: Measuring and tracking email deliverability, including key metrics, analytics tools, and reporting. โข Deliverability Compliance and Policy: Understanding the legal and regulatory landscape of email deliverability, including CAN-SPAM, GDPR, and other relevant policies. โข Deliverability Testing and Optimization: Testing and optimizing email deliverability, including A/B testing, send-time optimization, and deliverability audits. โข Email Deliverability in the Cloud: Exploring the challenges and opportunities of cloud-based email delivery, including infrastructure, security, and compliance.
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