Professional Certificate in Multi-Campaign Email Strategy
-- ViewingNowThe Professional Certificate in Multi-Campaign Email Strategy course is a comprehensive program designed to meet the growing industry demand for effective email marketing strategies. This course emphasizes the importance of email marketing in today's digital landscape and teaches learners how to create and manage successful multi-campaign email strategies.
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GBP £ 140
GBP £ 202
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โข Email Campaign Basics: Understanding the fundamentals of email campaigns, including campaign goals, target audience, and email design.
โข Email List Building: Techniques for building and growing an email list, including website sign-up forms, lead magnets, and social media promotion.
โข Segmentation and Personalization: Strategies for segmenting email lists and personalizing email content to increase engagement and conversion rates.
โข Email Content Creation: Best practices for creating engaging and effective email content, including subject lines, headlines, and call-to-actions.
โข Automation and Triggers: Implementing automated email campaigns based on user behavior and triggers, such as welcome emails, abandoned cart emails, and re-engagement campaigns.
โข Metrics and Analytics: Measuring the success of email campaigns using key metrics, such as open rates, click-through rates, and conversion rates, and analyzing data to optimize future campaigns.
โข Deliverability and Compliance: Ensuring email deliverability by adhering to best practices for email authentication, list cleaning, and spam compliance.
โข Multi-Channel Integration: Integrating email campaigns with other marketing channels, such as social media, content marketing, and paid advertising, to create a cohesive and effective marketing strategy.
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